Australia · Free guide

Tax deductions for online sellers & resellers

If you sell online you can generally claim the cost of your stock, platform and payment fees, packaging and postage — and the point where a hobby becomes a business is what decides whether you declare the income at all.

Ecommerce and reselling — Etsy, eBay, Depop, Shopify, print-on-demand and market stalls — is the second-largest digital side hustle, and the costs of getting an order out the door are generally claimable where they meet the three rules below: platform and payment fees, packaging, postage and the space you pack in. Stock follows its own trading-stock rules rather than being claimed outright. Because fees come out before the money reaches you, capturing the gross sale and the fee separately is what makes sure you claim the full amount.

The three rules for any claim

  • You paid for it yourself and weren’t reimbursed.
  • It directly relates to earning your income.
  • You have a record — a receipt, invoice or bank statement.

What you can usually claim

Cost of stock and materials

What you pay for the goods you sell, or the raw materials you make them from, including import duties and freight to get stock to you.

Platform, listing and payment fees

Selling fees, listing fees, transaction and payment-processor fees, and store subscriptions. These are deducted before you see the money, so they are easy to miss without a record.

Packaging and postage

Boxes, mailers, labels, tape and protective materials, plus postage and courier costs you pay to get orders to customers.

Home storage and workspace running costs

The running costs of the area you use to store stock or pack orders can generally be apportioned to the business use.

Advertising and photography

Paid promotion, product photography, and tools you use to list and market products.

General information, not personal tax advice. What you can claim depends on your circumstances — check with the ATO or a registered tax agent, and keep records for every claim.

Keep in mind

  • Items you bought for yourself and later happened to sell.
  • The private share of your home running costs.
  • Stock still sitting unsold — it is generally accounted for as trading stock rather than an outright deduction.

Online sellers & resellers — common questions

When does selling online become a business rather than a hobby?

It turns on whether the activity is repeated and organised, run in a business-like way, and carried on with the intention of making a profit. Occasional sales of your own second-hand belongings are usually not a business; regularly buying or making goods to sell generally is. This is general information, not personal tax advice — what you can claim depends on your circumstances, so check with the ATO or a registered tax agent, and keep records to back up every claim.

Do I pay tax if I only made a few thousand dollars?

Business income is declared regardless of amount — the tax-free threshold applies to your total taxable income, not to each source separately. So a small side income is still declared, then taxed according to your overall position. This is general information, not personal tax advice — what you can claim depends on your circumstances, so check with the ATO or a registered tax agent, and keep records to back up every claim.

Do I need to register for GST as an online seller?

Two rolling tests decide it: your current GST turnover — the current month plus the previous 11 — and your projected GST turnover — the current month plus the next 11. If either is $75,000 or more you generally must register, and you have 21 days to do it. The exception worth knowing after a bumper year: if current turnover has passed $75,000 but projected turnover will be below it, registration is not compulsory. If neither test applies it is optional, though registering can let you claim back GST on business purchases where GST was actually charged and you hold a tax invoice — worth checking against your own suppliers, since stock bought from an unregistered or overseas seller often carries none to claim. Registering also means you start lodging a BAS. This is general information, not personal tax advice — what you can claim depends on your circumstances, so check with the ATO or a registered tax agent, and keep records to back up every claim.

Same guide, other markets

This page follows Australian rules. The same work is also covered for the UK, the US, Canada, India, the UAE, New Zealand and Singapore.

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